looks like kendall and kylie jenner are following their big sisters ( kourtney,kim and khole kardashian ) footsteps first with the reality show and now launching their own line with pacsun . Their collection is available online as well as in pacsun stores . The price varies from 24.50$ to 79.50$ . Their target market is basically teens and girls in early twenties  between (14 to 25 yrs ) . Their collection is full of life and have lot of vibrant colors .
Price range : I think they have got it bang on when it comes to pricing their clothes. it ranges from 24$ to 70$ which something around 1250INR to 4000INR .As usually teens depend upon their pocket money or part time jobs spending 25$ will not affect their pocket that much therefore it is an affordable fashion . so cool yeah ?!

Products : Their collection includes all the trendy and fun pieces .
high waist-ed shorts
graphic tee's
chifon tops
dresses
jackets
scarfs etc.

this is a part which all of you will love "styling tips and ideas"<3 <3
dip dye ombre denim shirt: i love this piece from their collection you can style this shirt with so many different things which are already in your closet
1) normal shorts
2) high waisted shorts
3) white dress ( for day time )
4) skater skirt

<3 following are the ways in which i will style a denim shirt <3

white dress high waist-ed shorts with skirt  denim +floral the next is the army shirt coat on my face book page i mentioned that girls  like to show that they run the world and this the perfect piece for that . army print shirt/ coats gives your personality the vibrant touch. gives an impression that you are strong and ready for any challenge . the next is the printed leggings /jeggings this is one of the biggest trends of 2012&2013 there are many nice , classy ways to style your printed bottoms  i will definitely do a post on how to style printed  bottoms. <3 few more pics from their collection <3 you can see/shop their full collection at www.pacsun.com i personally love their collection my only regret is that they dont have a store in india :( . so if u live in states hit the pacsun stores now ! please like my page on facebook : http://www.facebook.com/BlingSparklesAndYou?fref=ts have a lovely day ahead <3